New Honey Labeling Rules Proposed by the FDA

Penrod Farms, Camino

On April 8, 2014 the FDA set new draft guidelines for what can be called pure honey. In the past some of the honey on store shelves, either US-made or imported, did not have to have labeling that indicated anything other than that honey was in their product. Now honey would be [...]

The Drought and Our Farmers

From John Silveira, PCFMA Director:

California almond trees left to die because there is no water for irrigation.

The potential implications of a sustained drought on our state’s farmers and our state’s economy are very worrisome. At the end of February, the San Francisco Chronicle published a story headlined “California Almond Farmers Face Tough Choices,” which [...]

Are you getting REAL olive oil?

Food fraud is an ever-growing problem in the US. And olive oil is at the top of the list. A 2011 study of extra virgin olive oil by the Olive Center at the University of California at Davis found that 73% of the five best-selling imported brands failed to meet the standards of taste and [...]

Future of Eating Local

The rise of farmers’ markets and the local food movement has created a dramatic shift in American tastes. Consumers increasingly are seeking out the seasonal fresh foods grown on local farms rather than those trucked to supermarkets from a thousand miles away. And these are just ordinary people who have become informed about their food [...]

Update on Bee Colony Collapse Disorder

Over the past six years, CCD has wiped out an estimated 10 million beehives worth $2 billion. Bee colonies in the U.S. are so decimated that it takes 60% of the nation’s bee population to pollinate a single crop, California almonds. And that’s not just a local problem; California supplies 80% of the world’s almonds!

The [...]

Farmers Worried About California Drought

This year has been an extremely dry one. Not since 1977 have there been such arid winter conditions and this one’s going in the record books. Reservoirs are alarmingly low, farmers have had to cut back on water usage, ranchers are selling off cattle, communities have instigated water rationing, and the State of California is [...]

PCFMA Announces its 25th Anniversary $2,500 Drawing Winner!

CONCORD, Calif. Pacific Coast Farmers’ Market Association (PCFMA) celebrates its 25th anniversary in 2013. Out of thousands of entries in the $2,500 enter-to-win drawing, Derrick Hage was announced as the winner on Wednesday, October 16th at the San Leandro Farmers’ Market. Derrick, from San Leandro, is a regular shopper of the market. This event was [...]

Mayors’ Cook-Off Showdown Challenge Brings Contra Costa and Alameda Counties Head-to-Head

CONCORD, Calif. Wellness City Challenge in partnership with Pacific Coast Farmers’ Market Association (PCFMA), Safeway, Mt. Diablo Recycling, Republic Services, and Concord Hilton will be hosting the 1st Annual Mayors’ Healthy Cook-off Showdown Challenge. The special event will take place on Thursday, October 24th at the Mt. Diablo High School in Concord at 2450 Grant [...]

PCFMA to Announce 25th Anniversary $2,500 Drawing Winner!

Pacific Coast Farmers’ Market Association (PCFMA) celebrates its 25th anniversary in 2013. Out of thousands of entries in the $2,500 enter-to-win drawing, one winner will be announced Wednesday, October 16th at the San Leandro Farmers’ Market around 5:30 pm. The San Leandro Farmers’ Market is located at 1 Parrot Street, San Leandro, CA [...]

PCFMA 25th Anniversary Luncheon

This year, Pacific Coast Farmers’ Market Association (PCFMA) celebrates its 25th anniversary and on Monday, September 16th, PCFMA finished it’s celebratory events with a luncheon at the Stanislaus County Fairgrounds in Turlock, CA. Farmers, other food producers, elected officials and PCFMA employees were among the attendees. The luncheon featured addresses by Jim Houston, Assistant Secretary [...]