Press Room « Pacific Coast Farmers' Market Association

Dungeness Crab Arriving at Your Farmers' Market

Crab season is now officially open! Boatloads of Dungeness crab are finding their way to Bay Area shores just in time for the holidays, and a mid-November tradition continues as the Dungeness crab season opens. Your local certified farmers’ market is a great source for finding this seasonal delight.

Think of a big plate of steamed [...]

Market Thymes Newsletter November 2012

Leaves are turning bright colors. Bronze and gold chrysanthemums are lining front porches. And Thanksgiving tables will soon be groaning with turkey, fall fruits vegetables, and pumpkin pie.

Think about how many of your happy memories revolve around autumn’s bountiful fruits and vegetables—winter squash turned into warm, tasty soups and stews, elegant [...]

PCFMA’s Farmers’ Markets Accepting Donations for the Victims of Hurricane Sandy to be Given to the American Red Cross

We have seen the devastation that Superstorm Sandy has inflicted on the cities and towns along the East Coast. Numbers of people are missing or dead. The destruction is devastating. With victims attempting to recover from the massive storm, their critical needs are endless. Shelter, food, and financial assistance must be provided [...]

San Mateo and San Bruno Farmers' Market Food Drive

Pacific Coast Farmers Market Association is partnering with Second Harvest Food Bank of Santa Clara and San Mateo Counties to bring hope, relief and security to our neighbors struggling with hunger. From 11/3/12 to 11/17/12, our Food and Fund Drive at the College of San Mateo and San Bruno Farmers’ Markets will help the Food Bank [...]

PCFMA awarded USDA Grant to Launch Mobile Farmers' Market

Fresh Approach has been awarded funding from the USDA Farmers’ Market Promotion Program (FMPP) to develop and operate a mobile farmers’ market in low-income food deserts in Contra Costa County, California. The plan is for the mobile farmers’ market to operate four times per week in food deserts in five Contra Costa communities: Brentwood, Concord, [...]

Poll: Americans overwhelmingly support doubling food stamp value at farmers markets

(Concord, May, 2012) According to results from a new poll commissioned by the W.K. Kellogg Foundation, 70% of Americans support a national program to double the value of SNAP benefits when used at farmers’ markets. SNAP is the federal nutrition program which replaced food stamps. It is known as CalFresh in California.

These programs are up and [...]

Weight of the Nation Premiere Generates Interest and Funds for Healthy Eating

On Wednesday, April 25, more than 300 guests gathered at the Oakland Museum of California for a special screening of the new HBO films documentary, The Weight of the Nation. As a part of the premiere event, the Pacific Coast Farmers’ Market Association (PCFMA) set up a farm stand, made possible by HBO, for event [...]

Introducing Market Match 2012

PCFMA is happy to announce the launch of the Market Match program in partnership with its sister organization, Fresh Approach.

Market Match provides an incentive to CalFresh recipients to purchase food at farmers’ markets with their EBT card. Each day they purchase $10 or more in tokens to shop the market, they receive an additional $5 [...]

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