Weight of the Nation Premiere Generates Interest and Funds for Healthy Eating

On Wednesday, April 25, more than 300 guests gathered at the Oakland Museum of California for a special screening of the new HBO films documentary, The Weight of the Nation. As a part of the premiere event, the Pacific Coast Farmers’ Market Association (PCFMA) set up a farm stand, made possible by HBO, for event [...]

It's the Pits!

Late spring marks the start of stone fruit season. (So-called because these fruits contain a single pit, or “stone.”)  First come cherries and then apricots, followed by peaches, nectarines, plums, and all their various hybrids. Unlike the tasteless, mealy imports found in supermarkets, your farmers’ market carries tree-ripened, locally grown fruit—just the way nature intended. [...]