Introducing Market Match 2012

PCFMA is happy to announce the launch of the Market Match program in partnership with its sister organization, Fresh Approach.

Market Match provides an incentive to CalFresh recipients to purchase food at farmers’ markets with their EBT card. Each day they purchase $10 or more in tokens to shop the market, they receive an additional $5 in tokens for free. To learn more about the CalFresh program, including eligibility and how to apply, see the state’s Department of Social Services website.

Market Match is launching in five farmers’ market in March:

Last year, this program helped to introduce farmers’ markets to over 1400 new shoppers who rely on CalFresh for their food purchases. In a focus group of CalFresh recipients participating in the program in 2011, we learned that thanks to the incentive program, CalFresh recipients ate more fruits and vegetables, ate less processed food, and were better able to budget their food dollars so they were less likely to run out of money before the end of the month.

The Market Match program, which was known as Extra Five in previous years, is supported by Roots of Change as a part of California Farmers’ Market Consortium.

Market Match will be operated in the following PCFMA farmers’ markets on the dates listed below.

Alameda County    
Farmers’ Market Name Market Day Market Match Program Operates
Alameda CFM Tuesday May 7 to December 18
Alameda Sat CFM Saturday May 5 to December 29
Dublin CFM Thursday May 3 to September 27
Irvington CFM Sunday May 6 to December 30
Kaiser Fremont CFM Thursday May 2 to December 13
Kaiser Hayward CFM Wednesday May 1 to December 12
Kaiser Oakland CFM Friday May 4 to December 14
Kaiser Union City CFM Tuesday May 7 to December 11
Livermore CFM Thursday May 17 to October 28
Livermore Sunday CFM Sunday May 6 to December 30
Pleasanton CFM Saturday May 5 to December 29
San Leandro Downtown CFM Wednesday May 2 to October 17
San Lorenzo CFM Saturday May 5 to October 27
Union City CFM Saturday May 5 to December 29

 

Contra Costa County    
Farmers’ Market Name Market Day Market Match Program Operates
Brentwood CFM Saturday May 5 to November 17
Clayton CFM Saturday May 12 to October 27
Concord Thurs. CFM Thursday May 3 to October 25
Concord Tues. CFM Tuesday May 7 to December 18
Danville CFM Saturday May 5 to December 29
Kaiser Antioch CFM Thursday May 3 to October 25
Kaiser Martinez CFM Thursday May 3 to October 25
Kaiser Walnut Creek CFM Tuesday May 7 to December 11
Martinez CFM Thursday May 3 to October 25
Pinole CFM Saturday May 5 to December 29
Pittsburg CFM Saturday May 5 to October 27
Pleasant Hill CFM Saturday May 5 to November 17
Point Richmond CFM Wednesday May 2 to September 26
Somersville Towne Center CFM Sunday May 13 to September 30

 

San Francisco County    
Farmers’ Market Name Market Day Market Match Program Operates
Castro CFM Wednesday May 2 to December 19
Divisadero CFM Sunday May 6 to December 30
Glen Park CFM Sunday May 6 to December 30
Inner Sunset CFM Sunday May 6 to December 30
Kaiser San Francisco CFM Wednesday May 1 to December 12
UCSF Mission Bay CFM Wednesday May 2 to November 14
UCSF Parnassus CFM Wednesday May 1 to December 12
Upper Haight CFM Wednesday May 2 to October 24

 

San Joaquin County    
Farmers’ Market Name Market Day Market Match Program Operates
Brookside CFM Thursday May 24 to September 27
Stonecreek Village CFM Saturday May 12 to October 6

 

San Mateo County    
Farmers’ Market Name Market Day Market Match Program Operates
Belmont CFM Sunday May 6 to December 30
Kaiser Redwood City CFM Wednesday May 2 to September 19
Kaiser South San Francisco CFM Tuesday May 1 to October 16
San Bruno CFM Sunday May 6 to November 18
San Mateo at 25th Avenue CFM Tuesday May 8 to October 16
San Mateo Event Center CFM Wednesday May 2 to November 14
San Mateo Sat. CFM Saturday May 5 to December 29
South San Francisco CFM Saturday May 5 to October 27

 

Santa Clara County    
Farmers’ Market Name Market Day Market Match Program Operates
Alum Rock Village CFM Sunday May 6 to December 30
Evergreen Sunday CFM Sunday May 6 to December 30
Evergreen Wednesday CFM Wednesday May 1 to December 26
Kaiser San Jose CFM Friday May 4 to December 14
Kaiser Santa Clara CFM Thursday May 2 to December 13
Milpitas CFM Sunday May 6 to December 30
San Jose Downtown CFM Friday May 4 to November 16
Santa Teresa CFM Saturday May 5 to December 29
VA Palo Alto CFM Wednesday May 2 to November 14
Vallco CFM Friday May 4 to December 28
Vietnamtown CFM Saturday May 5 to December 29

 

Solano County    
Farmers’ Market   Name Market Day Market Match Program Operates
Fairfield CFM Thursday May 3 to October 4
Kaiser Vallejo   CFM Friday May 4 to December 14
Vacaville CFM Saturday May 5 to October 13

 

 

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