The mission of Fresh Approach is to encourage healthier children, families and communities through community education, innovative programming and novel partnerships that promote a stronger local food system and better-informed choices about food and nutrition. Founded in 2008, Fresh Approach works in close partnership with the Pacific Coast Farmersí Market Association to conduct educational outreach and programs in Bay Area communities.
Market Match provides an incentive to CalFresh recipients to purchase food at farmersí markets with their EBT card. Each day they purchase $10 or more in tokens to shop the market, they receive an additional $5 in tokens for free. To learn more about the CalFresh program, including eligibility and how to apply, see the stateís Department of Social Services website
Our partners at Roots of Change - a nonprofit effort to develop and support a collaborative network of leaders and institutions in California with interest in establishing a sustainable food system in our state - maintains an up-to-date list of food news impacting our communities.
The Buy Fresh Buy Local Food Guide, developed and published by Community Alliance with Family Farmers, helps consumers find and choose local products while the companion Buy Fresh Buy Local Campaign builds relationships between growers, food artisans, farmersí markets retailers, restaurants, and institutions.