The Pacific Coast Farmers' Market Association (PCFMA) is not-for-profit organization that operates and promotes farmers' markets in the San Francisco Bay Area. PCFMA is driven by its mission to serve California's small farmers by creating and sustaining economic opportunities through these farmers' markets.

Recognizing the potential of farmers' markets to not only be vibrant economic outlets but also vibrant community centers, PCFMA also works to build and sustain a sense of community at each of its markets and to use the markets to educate the public about issues of nutrition and local agriculture.

PCFMA's community education efforts include a partnership with its sister organization Fresh Approach on the innovative Cookin' the Market program which brings live cooking demonstrations to farmers' markets and other community events, and other activities focused on assisting low-income parents and seniors to utilize their public benefits at farmers' markets, increasing their access to healthy foods.

Check our calendar page for a list of farmers' markets and special events happening this week. And be sure to check our recipes page for great recipes that you can make today with the fresh products from your local farmers' market.

We look forward to seeing you in the market soon!

25th Anniversary PCFMA LogoThe Pacific Coast Farmers' Market Association 25th Anniversary

In 2013, the Pacific Coast Farmers’ Market Association (PCFMA) celebrated 25 years of providing outlets for California farmers to bring fresh produce and other products directly to you. Begun in 1988, a public market format in Emeryville was one of the first farmers’ markets. A year later, in 1989, PCFMA opened three more markets in the Bay Area: one in Danville, one in Oakland at Jack London Square, and one at the College of San Mateo. How we have grown since then! PCFMA now serves as the coordinator and operator for over 70 Certified Farmers’ Markets in the San Francisco Bay Area.