Market Match

Market Match offers farmers’ market customers an extra $5 when they spend at least $10 on their CalFresh (food stamp) cards at PCFMA's farmers’ markets.

All CalFresh recipients are eligible for Market Match. Simply take your Golden State Advantage EBT card to the farmers' market manager and purchase at least $10 in tokens to spend in the farmers' market. When you do, you will recieve an additional $5 in incentive tokens.

You can spend the tokens you purchase on any CalFresh eligible product and you can spend the incentive tokens on any fresh fruits or vegetables in the market.

Where to Find Market Match:

Market Match will be available in more than 60 of PCFMA's farmers' markets in 2014. See the full list of PCFMA farmers' markets offering market match.

In addition, other farmers' markets around the Bay Area and the state are also offering Market Match. To find other farmers' markets offering Market Match, visit the Farmers' Market Finder at

The Impact of Market Match

Between 2009 and 2012, the program has increased CalFresh redemption at local farmers’ markets by over 650%. The goal of the Market Match program is to encourage CalFresh recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy.

In 2012, this program helped to introduce farmers’ markets to over 1,700 new shoppers who rely on CalFresh for their food purchases.

In a focus group of CalFresh recipients participating in the program in 2011, we learned that thanks to the incentive program, CalFresh recipients ate more fruits and vegetables, ate less processed food, and were better able to budget their food dollars so they were less likely to run out of money before the end of the month.

Supporters of the Market Match Program:

The Market Match program is managed statewide by the Ecology Center. In addition to PCFMA, more than a dozen other Market Match partners – known collectively as the California Market Match Consortium – are working to increase access to fresh and healthy foods by low-income consumers at local farmers' markets. All of the Market Match partners are dedicated to increasing the incomes of California farmers selling specialty crops by expanding access to farmers’ markets to disadvantaged communities. These connections provide an economic stimulus and ascend community health and food security.

The Market Match program has been in action since 2010, though the name Market Match is relatively new. PCFMA previously called the program "Extra 5."

The Market Match program is made possible through two general funding sources; a Specialty Crop Block Grant (SCBG) offered by the California Department of Food and Agriculture (CDFA), and philanthropic efforts that underwrite the Market Match incentive dollars.