Pacific Coast Farmers' Market Association

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The Pacific Coast Farmers' Market Association operates and promotes Certified Farmers' Markets in local communities throughout Northern California.

Come visit one of our farmers' markets for the freshest seasonal produce, all California Grown. To learn what's in the markets now, download the Farmers' Market Seasonal Calendar.

This week's featured product is Watermelon.

Watermelons are a refreshingly juicy summer treat and are the perfect accompaniment to any party, picnic, or barbeque. They are best cut into pieces and enjoyed raw, but can also be used in salads or soups or blended into drinks. Choose firm, symmetrical, fruit free of cracks, bruises, or soft spots. Ripe watermelon will have a healthy sheen, a dull rind, dried stem, and a buttery yellow underside where it touched the ground.

Once picked, watermelon will not ripen easily, making the farmers’ market the ideal place to buy the freshest, juiciest, sweetest watermelons.

Click here to find producers growing Watermelon.

Click here to find recipes using Watermelon.


Latest News

Want to sell in a farmers' market?

The Pacific Coast Farmers' Market Association welcomes new certified agricultural producers and food producers to sell within the 40+ markets that PCFMA operates each week. For details and application forms, visit the Resources for Producers page.

As a general rule, PCFMA does not provide space for jewelry, crafts or other non-agricultural or non-food items in its markets. However, a limited amount of space may be available at the Saturday markets in Vallejo, Vacaville and Tracy for local artisans wishing to sell crafts of their own design and creation.

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UPCOMING EVENTS

Kids Cookin' in Concord!
The PCFMA market chefs will be sharing a recipe for kids at the Thursday night Concord Farmers' Market
On August 21, 2008 - 4:00 PM to 8:00 PM

Free Seasonal Tastings in Vacaville
Market chef Sim will be preparing and serving fresh market produce!
On August 23, 2008 - 8:00 AM to 12:00 PM

Cooking Demos in Vallejo!
Our market chef will be sharing a tasty seasonal recipe
On August 23, 2008 - 9:00 AM to 1:00 PM

Cookin' the Market in Alameda
Check out the Tuesday morning Alameda Farmers' Market for cooking demos and tastings
On August 26, 2008 - 9:30 AM to 1:00 PM

Cookin' the Concord Market!
Cooking demos at the Tuesday morning Concord Farmers' Market
On September 2, 2008 - 10:00 AM to 2:00 PM

Seasonal San Leandro
Cookin' the Market will be at the San Leandro Farmers' Market presenting another tasty dish
On September 3, 2008 - 4:00 PM to 8:00 PM